Provide customers new insights on their industry by social selling
In our digitized world adding social media to one’s „toolbox“ is becoming more and more important. Current studies show that referrals, peer recommendations and focusing on adding valuable content to solve a customer’s problem is increasing the chance to win the deal.
This so-called "social selling", which is not to be mistaken with social media marketing, forms a relationship and engages. Therefor focused content is ever so vital. A survey from LinkedIn states, that buyers are five times more likely to do business with a supplier who proves to have new insights about their industry.
Laurence Minsky and Keith A. Quesenberry introduce you to the topic in their latest article on Harvard Business Review's website.