The future of transportation according to Uber

Rachel Hold on autonomous Uber fleets and self-disruption

Uber went from a 30-person startup to a behemoth of transportation. Rachel Holt, Uber’s general manager for U.S. and Canada, was part of the whole process. In the early Uber-days, small teams of three independently managed huge cities like D.C. By making different decisions in every city, the teams were executing A/B testing while they went. According to Holt, that stratified strategy paved the way for Uber’s success and let to a continuous “self-disruption”.

"What we realized was, if we didn’t disrupt ourselves someone else was going to.“ By this, Rachel Holt is not only referring to Uber’s past. She also envisions a future, in which Uber would use the company’s technology to expand beyond taxi-services. Their food-delivery service Uber Eats shows, that Uber defines itself rather by it’s infrastructure than a business branch.

Nevertheless, Uber is still on it’s hobbyhorse, transportation. They recently started a autonomous fleet in Pittsburgh, which is yet relying on drivers behind the wheels to ensure safety – yet! For Uber’s driverless future, Rachel Holt considers a cooperation with another company most likely.

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