Peter Wriebe

The idea of “the automobile industry” as a defined box simply doesn’t exist anymore, if it ever did exist.

Biography: Peter Wriebe

Peter Wriebe is Senior Director Marketing Communication Management at Audi AG, where he is responsible for strategic and operational brand and communication management, including the establishment of the Media Competence Center at Audi. Over twenty years of automotive experience in a variety of commercial roles, across several major car manufacturers and multiple continents, including China, has provided Peter with broad and deep insights into what is going on now, and what could be going on in the future.