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Our products in the Peugeot 3008, Car of the Year 2017

Peugeot 3008 Car of the Year PULSE MAGNUM

Peugeot 3008 wins Car of the Year 2017 award

At this year’s 87th Geneva International Auto Show, the Peugeot 3008 won the prestigious award for Car of the Year, beating the Mercedes-Benz E-Class, Alfa Romeo's Giulia and other short-listed opponents. 

The vote for Car of the Year, decided by 58 journalists from 22 European countries, ranks among the most important awards in the industry. Jean-Philippe Imparato, Chief Executive Officer of the Peugeot brand, called the announcement “a great moment for us". Trinseo is proud to say that two of our grades for interior applications, MAGNUM™ 3525 and PULSE™ A35-105, are used in the mid armrest trim of the prize-winning model.

MAGNUM™ 3525 and PULSE™ A35-105 in the Peugeot 3008

The SOP of the Peugeot 3008 was June 2016 in France. The model is built in the Sochaux plant and has recorded 160k annual sales. Our materials were distributed by Eurostyle, a tier that Trinseo maintains a long and successful business relationship with. 

For Eurostyle, the previous approval by the OEM is an essential condition for working with a supplier. Due to previous positive experiences and the fact that our qualified materials were fully validated by PSA, the doors for this collaboration were wide open.

Eurostyle and PSA went with our interior grades MAGNUM™ 3525 and PULSE™ A35-105, as they precisely met the application needs. Furthermore, they appreciated Trinseo’s technical and commercial support. 

PULSE™ A35-105 

  • High impact strength even at low temperature
  • High heat resistance for high-quality automotive interior components
  • Consistent natural white color
  • High-quality part appearance with self-coloring or Trinseo Color Masterbatch Technology
  • Low odor & VOC to meet all global automotive OEM specifications

MAGNUM™ 3525 

  • Lot-to-lot consistency
  • Self-coloring
  • Low VOC 
  • Heat stability, enhanced part design stability
  • High scratch- and mar-resistance

If you wish to learn more about the application of Trinseo products in the Car of the Year, do not hesitate to contact the Trinseo team for this project:

Pascal Desjours, Senior Development Engineer at pdesjours@trinseo.com

Virginie Boutros, Account Manager at vboutros@trinseo.com

Click the links below to download the Fast Facts Sheet of PULSE™ A35-105 and  MAGNUM™ 3525. 

(Source of Peugeot 3008 interior photos: Automobiles Peugeot) 

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